Create a new solution for France, Belgium and Germany, paving the way for whole Europe

The company

Aviv group is a leader in digital real-estate in Europe. It operates a range of well-known portals (i.e. SeLoger, Meilleurs Agents, Immoweb, Immowelt,...) with the goal of creating Europe's premier real estate tech company.

The strategy I implemented

To drive cross-country synergy and improve the efficiency of product development, the Aviv group decided to merge multiple listing funnels (SeLoger, Immobilienscout24, Immoweb) into a single unified solution. My role was to lead the design efforts for the first market (France), ensuring the solution was scalable to other countries. This involved collaborating with multiple teams across different countries.

What was the problem?

The previous listing funnels were outdated, inconsistent, and not scalable across markets. Each country had its own tech stack and design language, leading to duplicate efforts and a fragmented user experience. The lack of a unified design system made it difficult to introduce new features efficiently and maintain consistency.

Activities

I started with an audit of the existing listing funnels to identify commonalities and pain points. This involved analyzing user flows, conducting heuristic evaluations, and gathering feedback from stakeholders and users. Based on these insights, I developed user flows and wireframes to explore different solutions. I also collaborated closely with product managers, engineers, and UX researchers to ensure the solution met both business and user needs.

Solution

The solution involved designing a new, modular listing creation funnel that could be adapted to different market requirements. The goal was to create a flexible and scalable system that reduced development time and improved the overall user experience.

I focused on simplifying complex workflows, reducing cognitive load, and providing clear feedback to users. This included streamlining data input, introducing smart defaults, and improving error handling. The new design also incorporated a consistent visual language based on the Aviv design system.

Creating components and contributing to design system

An essential part of the project was creating new components and integrating existing ones into the Aviv design system. This ensured consistency across all products and facilitated future development.

Challenges

One of the biggest challenges was managing the complexity of merging three different listing funnels with distinct requirements and functionalities. This required extensive research, negotiation, and compromise to arrive at a solution that satisfied all stakeholders. Another challenge was ensuring the solution was performant and scalable across different devices and screen sizes. This involved close collaboration with engineers to optimize performance and responsiveness.

Results

The new listing creation funnel significantly improved the efficiency of listing creation, reducing the average time to create a listing by X% and increasing the conversion rate by Y%. User feedback was overwhelmingly positive, with users praising the intuitive interface and improved usability. The solution also laid the groundwork for future expansion into other European markets.